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  Introductory Groundrules
 1. Introductory Groundrules

  Basic Business
 2. Names / Registering And Keeping A Name
 3. Image and Imaging
 4. Logos / Trademarking Your Logo
 5. Case Study: Band Dynamics / Finding Musicians (and Keeping Them)
 6. Mailing Lists
 7. Networking
 8. Presentation Materials: Press Kits, Cover Letters, And Packaging
 9. Promotional Tools and Merchandise
 10. Case Study: Creative Promotional Tools
 11. Making Money as a Developing Artist
 12. Obtaining Sponsorship
 13. Analysis of an Internal Group Contract
 14. Sample Internal Band Agreement

  The Art/Business Of Record Production
 15. Producing A Demo / Early Album
 16. The Producer: What's The Job Description?
 17. Production Services Agreement
 18. What Kind Of Producer Do You Want To Be?
 19. Production Difficulties And Pitfalls
 20. Success And Money
 21. Case Study: Recording Your Music

  Booking Shows And Performance Marketing
 22. Booking Local / Club Shows
 23. Case Study: Increasing Club Draw
 24. Booking College Shows
 25. Case Study: Booking College Shows Without Using NACA
 26. College Performance Contract
 27. Booking Non-Traditional Shows And Events
 28. Booking Agents and National Touring
 29. Performance Marketing / Tour Support
 30. The Art of Showcasing

  Maximum Exposure
 31. Marketing Overview
 32. Starting And Running A Marketing / Street Team
 33. Retail Marketing
 34. Press And Publicity
 35. Radio Promotion
 36. Chasing Radio Airplay
 37. Promotional Tours
 38. Music Videos And Video Promotion
 39. High School And College Marketing
 40. Lifestyle Marketing
 41. The Cross Promotion
 42. Film and Television Soundtracks
 43. Film and Television Soundtrack Placement
 44. South By Southwest and Industry Conferences/Festivals

  Functions of a Record Label
 45. Introduction
 46. A&R
 47. Business Affairs
 48. Product Manager/Marketing Department
 49. Creative Services
 50. Publicity
 51. Promotion
 52. Sales and Distribution
 53. Artist Development or Tour Marketing
 54. Online Marketing
 55. Video Production and Promotion
 56. International
 57. Conclusion

  Your Team: Management And Legal
 58. The Music Attorney
 59. Management
 60. Personal Management Contract Analysis
 61. Management Contract Form
 62. Tour Management

 
    Getting Signed
 63. A&R: Who Are These People?
 64. Record Label Analysis: Indies v Majors
 65. Demo Deals And Development Deals
 66. Form Demo/Development Deal

  Music Publishing and Copyrights
 67. Analysis of a Recording Contract
 68. The Publishing Deal
 69. Music Publishing and Copyrights
 70. Analysis Of a Single-Song Agreement

  Music And The Internet
 71. Internet Introduction
 72. Creating Your Official Site
 73. Digital Audio Workshop
 74. CyberMarketing And Promotion
 75. E-Commerce: Selling Your Stuff Online
 76. Internet Conclusion
 77. Using Community Destinations (MySpace, Facebook and Others) Effectively and Creatively
 78. Promoting and Developing Your Career Using Peer to Peer Networks

  The DJ and Electronic Realm
 79. A DJ's Guide to Self Promotion
 80. Promoting Your Productions
 81. How Much I’m Worth as a DJ

  The Urban Music Business
 82. Getting Signed
 83. Copyrights And Music Publishing
 84. The Business Team
 85. Urban DIY (Do It Yourself)
 86. Final Words

  Alternative Careers
 87. Film Scoring 101
 88. Film Scoring Deal Memo

  Performance
 89. Touring: A Personal Memoir
 90. Stage Craft The Art of Creating an Effective Stage Presence

  Working in the Business
 91. Breaking Into the Business

 
 

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