- Introductory Groundrules
- Basic Business
- Names / Registering And Keeping A Name
- Image and Imaging
- Logos / Trademarking Your Logo
- Case Study: Band Dynamics / Finding Musicians (and Keeping Them)
- Mailing Lists
- Networking
- Presentation Materials: Press Kits, Cover Letters, And Packaging
- Promotional Tools and Merchandise
- Case Study: Creative Promotional Tools
- Making Money as a Developing Artist
- Obtaining Sponsorship
- Analysis of an Internal Group Contract
- Sample Internal Band Agreement
- The Art/Business Of Record Production
- Booking Shows And Performance Marketing
- Maximum Exposure
- Marketing Overview
- Starting And Running A Marketing / Street Team
- Retail Marketing
- Press And Publicity
- Radio Promotion
- Chasing Radio Airplay
- Promotional Tours
- Music Videos And Video Promotion
- High School And College Marketing
- Lifestyle Marketing
- The Cross Promotion
- Film and Television Soundtracks
- Film and Television Soundtrack Placement
- South By Southwest and Industry Conferences/Festivals
- Functions of a Record Label
- Your Team: Management And Legal
- Getting Signed
- Music Publishing and Copyrights
- Music And The Internet
- Internet Introduction
- Creating Your Official Site
- Digital Audio Workshop
- CyberMarketing And Promotion
- E-Commerce: Selling Your Stuff Online
- Internet Conclusion
- Using Community Destinations (MySpace, Facebook and Others) Effectively and Creatively
- How I Use Twitter
- Promoting and Developing Your Career Using Peer to Peer Networks
- The DJ and Electronic Realm
- The Urban Music Business
- Alternative Careers
- Performance
- Working in the Business
©2008 StarPolish LLC
fax: (212) 477-5259 - info@StarPolish.com
About Us - Terms of Use/Privacy Policy
fax: (212) 477-5259 - info@StarPolish.com
About Us - Terms of Use/Privacy Policy